Prof. Dr. Aikaterini Manthiou is the Director of the Marketing Specialisation and Full Professor of Marketing at NEOMA Business School, France. Her primary research interests are tourism marketing, ethical tourism and digital tourism transformation. Her research has been published in leading journals, including Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research, Psychology & Marketing, and International Journal of Hospitality Management, among others. Prof. Manthiou has also led several special issues for ranked academic journals.

Professor Chin-Ee Ong, a Singaporean scholar, is Professor of Cultural and Tourism Management at Macao University of Tourism. His research focuses on the cultural and creative dimensions of tourism and heritage. He is Editor-in-Chief of *Tourist Studies* and holds key editorial and leadership positions in international tourism academic associations and journals.

Prof. PhD Honggang Xu is the Dean of the School of Tourism Management at Sun Yat-sen University. Her research focuses mainly on sustainable tourism. She is a member of the International Academy of Tourism Study. She is also the Chairperson of the Chinese tourism geography commission and a former vice chair of the Sport Leisure and Tourism Commission of international Geography Congress. She has published over 100 journal papers, including TM, ATR and JOST. She is an associate editor of ATR. Prof. Xu is a key expert in the UNWTO Sustainable Tourism Monitor Centre (MCSTO) and supports the monitoring work of the Huangshan World Heritage Site and Xidi and Hongcun World Heritage Sites. She obtained the Roy Wolfe Award from the Tourism Commission of the American Geography Association and lifelong award from Critical Tourism Studies of the Asia and Pacific Chapter.

